Article Schema
Fill in the form and click Generate
Output will be ready-to-paste JSON-LD// generate json-ld schema markup for rich snippets
Generate JSON-LD schema markup for Article, FAQ, Product, LocalBusiness, BreadcrumbList, Event, Recipe, and more. Free, browser-based, no sign-up required.
Fill in the form and click Generate
Output will be ready-to-paste JSON-LDSelect from 10 schema types — Article, FAQ, Product, LocalBusiness, and more
Enter your details — required fields are marked with *. Optional fields add more richness to the output
Click Generate, then copy the JSON-LD and paste it into your page's <head>
Schema markup (structured data) is code that helps search engines understand your content. It can unlock rich results in Google — star ratings, FAQs, breadcrumbs, event times, and more — directly in the search results page, boosting click-through rates.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's a block of JavaScript placed in the <head> of your page that tells search engines what your content is about — without altering your HTML. Google uses it to generate rich results in search.
Schema markup itself is not a direct ranking factor, but the rich results it unlocks (star ratings, FAQs, breadcrumbs, event times) significantly increase click-through rates, which is an indirect ranking signal. FAQ schema especially can double the size of your search result snippet.
Copy the generated JSON-LD, then paste it inside a <script type="application/ld+json"></script> tag in the <head> section of your HTML page. In WordPress, you can add it via a plugin like RankMath, Yoast, or a custom HTML block. You can also use Google Tag Manager to inject it without touching the code.
Yes. You can include multiple <script type="application/ld+json"> blocks on a single page. For example, a blog post can have both an Article schema and a BreadcrumbList schema. Generate each separately with this tool and add both to your page.
Use Google's Rich Results Test at search.google.com/test/rich-results to validate your schema and preview how it may appear in search results. Schema.org also provides a validator at validator.schema.org for checking conformance to the full specification.
For blog posts, use Article schema (or BlogPosting, a subtype of Article). Include datePublished, dateModified, author, and a publisher logo — these fields are required for Google News eligibility. Add FAQ schema to posts that contain question-and-answer sections for bonus SERP real estate.
Schema markup is one of the highest-leverage, lowest-effort SEO improvements you can make. A single FAQ schema block can double your SERP footprint with zero change to your ranking — yet most pages on the web have no structured data at all. The JLV Schema Markup Generator makes it trivial to create correct, Google-ready JSON-LD for any content type.
Google officially recommends JSON-LD for structured data because it's clean, easy to maintain, and completely separate from your HTML markup. Unlike microdata, which requires you to add attributes throughout your HTML, JSON-LD sits in a single <script> block — making it easy to add, update, or remove without touching your templates.
Article — Eligible for Google News Top Stories carousel with AMP. FAQPage — Expands your search result with accordion Q&A pairs, doubling your SERP footprint. Product — Shows price, availability, and star ratings in search results. LocalBusiness — Enhances Google Maps and local search panel. Event — Shows date, location, and ticket link in Google Events.
Only mark up content that is visible on the page — hidden or misleading structured data violates Google's guidelines and can result in a manual penalty. Keep schema in sync with your actual content; outdated dates or prices confuse both users and search engines. Validate every implementation with Google's Rich Results Test before publishing.